Don't expect all of your web site's prospective visitors to come flocking to your site from online marketing only. Take into consideration your current customers that are new to the internet or prospective customers that pick up your brochure and get excited to know they can visit you online.
Add your web address to ALL stationery*, business cards* and supplies with company address. You may be surprised who will contact you simply because you're online.
Create brochure to your customers announcing your new web site and the features it will offer them.
Advertise in newspapers and magazines
One company even put up a billboard simply saying, "Come visit us online at ...". I visited the site when I got home just to see what it was.
Bus stop bench Signs
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Off Line Network Marketing
To get your feet wet, the best way to get the word out about your site, services and/or products is to find your local chamber and find events to attend. Take plenty of business cards and plan to exchange them with like-minded business people. Once you get in the habit of networking, you can consider joining the chamber for greater marketing benefits.
Other marketing suggestions:
Sponsor a lunch or other event
Speak to local groups
Join a networking group
Go to industry conferences of your target audience