These are little gems that not too many people know about. There are two ways to utilize awards 1) receiving them and 2) giving them out.
Awards can add a little light to your site in the minds of new-to-internet viewers.
will get your link on the site of the award-giver. They will set a page aside to list all of the recipients of their prestigious award.
Best to create a page specifically for displaying your prized awards with a link from your main page stating, "Come see our awards!" This way your site doesn't get overwhelmed with graphics and those visitors that wish to see them can.